無落地，非高定｜柏冉整體木作

整體木作高階定製看起來是一個很美好的詞，但在推進過程中絕非易事。2020年，越來越多的定製家居品牌湧入“高定”賽道。這似乎成為“升級”的一種方式，一些以提高溢價為目的的“偽高定”層出不窮，讓所謂的中國高定家居市場魚龍混雜。雖然暫無行業標準，但若拿時尚界的評估標準來觀察中國家居高定當下，真資夠格者寡，牽強附會者眾。對工廠而言，一時的跟風容易，在一條道路上堅持到底難；

對加盟商而言，

一時的決策選擇品牌容易，可在消費端成交率低頻、終端落地時而犯難……

無落地

非高定

品牌強不強，

就看落地交付力有多強！

不是原材料足夠高階就可稱高定

沒有傳統木作經驗的做不好整裝

不能優質整裝交付算不上真正意義上的高定

Raw materials are not high enough to be high enough

It‘s hard to do the whole decoration without the experience of traditional woodwork

Can’t high quality package delivery is not really high fixed

真正的高定不僅具有極高的原創研發能力和夯實的底層產品開發能力、極豐富的工藝與材質儲備，能在顏值、設計感、材料細節等方面滿足客戶的新需求，推高價格做大價值分配空間。還要具備滿足業主及設計師的個性化定製需求；更要具有極致的品質細節與安裝交付等落地能力，只有這樣做到綜合能力最強無短板的品牌才能稱之為高定。

The real Gaoding not only has extremely high original R & D ability and solid bottom product development ability， extremely rich process and material reserves， but also can meet the new needs of customers in terms of appearance， design sense， material details， etc。， push up the price and expand the value distribution space。 It also needs to meet the personalized customization needs of the owners and designers； it also needs to have the ultimate quality details and installation and delivery capabilities。 Only in this way can the brand with the strongest comprehensive ability and no short board be called Gaoding。

硬核落地：

極致創新

硬核落地：

With the improvement of professional technology， Biran drives the enterprise‘s output to upgrade iteratively from “product scene space service” all the way， and accumulates with ingenuity and extreme technology to achieve the top brand。 It also forges the advanced sense of Biran’s high-end customized gene。 In particular， Mr。 Lu Guoxin， the founder of Biran， integrates multiple identities such as product design and process research and development， and leads Biran to have super capabilities of research， production， marketing and service in product and space。 In the sense of industry， this kind of innovative enterprise form is hard for followers and imitators。

柏冉憑藉在專業技術上的精進，驅動企業輸出從“產品—場景—空間—服務”一路迭代升級，以匠心和極致工藝為成就頂級品牌而積澱，也鍛造了柏冉高階定製基因的高階感。尤其柏冉創始人陸國新先生，集產品設計、工藝研發等多重身份於一身，帶領柏冉在產品和空間層面擁有研、產、銷、服的超級能力。從行業意義上講，這種創新企業形態，對追隨、效仿者也是難以企及。

100%還原所見即所得

硬核落地：

硬核落地能力才是臻高定！

好看的效果圖很多，但是真正能主控設計，

為客戶量身定製方案並不多，

能100%還原的則更少，

Hard core landing ability is the highest！

There are many beautiful renderings， but they can really control the design，

There are not many customized solutions for customers，

Even less can be reduced by 100%，

Not all Gao Ding can achieve “what you see is what you get”！

並不是所有的高定都能做到“所見即所得”！

極致服務

對於柏冉來講，高階家居定製服務是全週期行為，它必須經歷定製需求者的自我訴求表達；經由資深設計師基於對需求者人性、情感、生活方式等的深度溝通和理念互動的基礎上，展開的空間場景規劃；再經由設計團隊進行的各項生活場景的功能性深化設計；以及極致家居產品的加工&選配及供應、極致施工工藝督導及現場安裝把控；並做到全週期管家式響應，全案交付無限接近100%的所見即所得的標準承諾的深度服務，每一個環節都達到極致的自我苛求。

For Biran， the high-end home customization service is a full cycle behavior， which must experience the self-expression of the customized demanders； the space scene planning based on the deep communication and concept interaction of the demanders‘ humanity， emotion， lifestyle， etc。 by the senior designers； the functional deepening design of various life scenes by the design team； and Acme home products processing & matching and supply， acme construction technology supervision and on-site installation control； and achieve the full cycle housekeeper response， full case delivery， unlimited close to 100% what you see is what you get， standard commitment of in-depth service， each link to achieve the acme of self demanding。

個性化高階定製

解決整裝行業痛點

現在的整裝定製行業，仍有很多的痛點，

比如軟裝和硬裝的一體化、家居供應鏈需要整合、工地現場需要管控、整裝定製需要標準化。

如何在痛點中找到解決之道？

為此，柏冉整體木作將定製分成三大層次：

第一層次是標準定製；

第二層次是特色定製。

第三層次是個性化高階定製。

為了滿足大部分客戶的需求，柏冉進行標準化的落地，以模組化、資料化為連結，進行標準化和模式的製造。

為了迎合少數客戶個性化的需求，柏冉則以少數高階定製的方式，做高階定製模組化的定製鏈條。

“無論是設計、生產，柏冉的初心都是服務客戶，為客戶解決問題。”陸國新說。

In order to meet the needs of most customers， Boran implements standardization， and takes modularization and data as links to carry out standardization and mode manufacturing。 In order to meet the personalized needs of a few customers， Boran uses a few advanced customization methods to build a modular customization chain。 In order to meet the needs of the highest level of customers， Boran takes design as the guide and meets their needs with the requirements of customers。 “Whether it’s design or production， Boran‘s original intention is to serve customers and solve problems for customers。” Lu Guoxin said。

最好的作品，其實不僅需要好的設計，同時需具備有落地的驚豔。不能落地的作品，是空中樓閣，是紙上談兵。柏冉為落地而生，實現真正意義上的所見即所得。

The best works， in fact， not only need good design， but also need to have landing amazing。 The works that can’t be landed are castles in the air and armchair talks。 Born for landing， Boran realizes what you see is what you get。