夢是什麼味道?可口可樂推出限定版“夢境”口味新品

本文轉自:中國日報網

據外媒報道,可口可樂公司將推出限定版新口味飲品“夢境(Dreamworld)”,該公司宣稱這是“一款以夢為靈感的可樂飲品”,將於8月15日起在美國限時銷售。

夢是什麼味道?可口可樂推出限定版“夢境”口味新品

[Photo/Coca-Cola]

If you‘ve ever wondered what dreams taste like, you’re in for a treat, because Coca-Cola is releasing another new limited-edition flavor to its Creations lineup。 Called Dreamworld, the latest Coke is supposed to taste like dreams。

如果你想知道夢是什麼“味道”,那你有口福了,因為可口可樂公司在其“樂創無界”系列產品中推出了一款限量版新口味。這款被稱為“夢境”的新品可樂有“像夢一樣的味道”。

“This limited-edition flavor is your gateway into a lively, animated world where anything is possible; where imaginations are free to discover the magic in ordinary moments,” Coca-Cola said in a press release。

可口可樂宣稱:“這款限定新品是通往一個活潑生動的世界的大門,在那裡一切皆有可能;在那裡,可以自由發揮想象力,發現平凡時刻的魔力。”

The release of the new flavor is a part of the company‘s effort to attract new Gen Z consumers through Coca-Cola Creations, which will introduce a series of unexpected beverages and experiences across physical and digital worlds。

為迎合Z世代消費者,可口可樂公司透過可口可樂“樂創無界”平臺推出這款新品,該平臺將推出一系列意想不到的飲品和現實及數碼世界的體驗。

Before Dreamworld, Creations rolled out three specialty drinks。 Starlight was space-flavored, Byte was pixel-flavored, and the third flavor was developed with Grammy-nominated producer, Marshmello。

在“夢境”之前,可口可樂“樂創無界”釋出了三款特色飲品,分別是太空味的“星河漫步”,畫素味的“律動方塊”,以及與格萊美提名製片人“棉花糖”聯名的口味。

“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” Alessandra Cascino, Coca-Cola North America Operating Unit’s creative and shopper program director, said in a statement。 “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers … which we welcome。”

可口可樂北美運營部創意和消費者專案總監亞歷桑德拉·卡斯基諾在一份宣告中稱:“可口可樂‘夢境’透過探索夢的味道,展現了Z世代對無限想象力的熱情。就像之前的可口可樂產品一樣,‘夢境’也不走尋常路,這無疑會在消費者中引發關注和討論……我們對此表示歡迎。”

Starting Monday, Aug 15, Dreamworld will be available in grocery and gas stations across the US。 There will be both regular and zero-sugar options available, and it will be sold by the bottle and in cans。

8月15日起,“夢境”將在美國各地的雜貨店和加油站開售。可口可樂將提供常規款和零糖兩種選擇,包裝分為瓶裝和罐裝。