LOEWE羅意威推出全新男士系列 靈感源自烏托邦對戶外運動的幻想

LOEWE LAUNCHES MENSWEAR LINE INSPIRED IN A UTOPIAN VISION OF THE GREATOUTDOORS。

LOEWE羅意威推出全新男士系列 靈感源自烏托邦對戶外運動的幻想

The British writer and naturalist Robert McFarlane wrote in his book TheOld Ways that， “Anyone who lives in a city will know the feeling of having beenthere too long。” The obvious antidote to this urban malaise is to switch offand head into the great outdoors。 With that in mind， Loewe launches a permanentline of functional essentials for men。 The ready-to-wear collection andaccessories are designed for nature。 Practical and refined， Eye/LOEWE/Nature isan innovative take on utilitarian standards that offer both style andsubstance。

英國作家兼博物學家Robert McFarlane在他的書《The Old Ways》中寫道：“每一個生活在城市的人都明白在城市裡呆太久會是什麼感覺。”解決這種都市綜合症的最好辦法就是及時逃離，轉而投身於戶外運動。考慮到這一點，LOEWE羅意威為男士推出了一系列功能性產品。該系列的成衣和配飾正是為了大自然而設計的。Eye/LOEWE/Nature系列實用又精緻，以一種創新的形式呈現出時尚的實用主義標準。

The Clothes

Parkas constructed from technical material and jumpers knit from partlyrecycled cotton fibre join outerwear， cargo shorts， trousers and shirts in thiscasual line of apparel。 Far from the subdued hues of traditional outdoorattire， Eye/LOEWE/Nature benefits from an uplifting palette of vibrant colours。

成衣

該系列休閒成衣涵蓋了運用科技面料的派克大衣，採用再生棉纖維的套頭毛衣，以及外套、工裝短褲、長褲和襯衫。除了傳統戶外服裝的柔和色調外，Eye/LOEWE/Nature系列還設計了令人愉悅的活力色彩。

The Accessories

Taking advantage of the country’s craft heritage and high-tech expertise，all accessories are manufactured in Japan。 Hand-sewn from high-grade canvaswith calfskin trim， the Eye/LOEWE/Nature backpacks are intended to skipeffortlessly from countryside to commute with added cushioning and support。Interior zip pockets also allow for the safe storage of laptops or tablets andthe vivid colours have contrasting white stitching。 Tote bags and sling sacksadd a contemporary touch to accessories designed for those who live and work onthe go。

配飾

由於日本發達的工藝傳統和頂尖的科技技術，該系列所有配飾均由日本製造。Eye/LOEWE/Nature系列的雙肩揹包採用結實的優質帆布手工縫製，配有小牛皮飾邊，揹包增加了緩衝和支撐設計，無論是去鄉村郊遊還是上班通勤都可以自如攜帶。揹包內部設有拉鍊口袋，為膝上型電腦或平板電腦提供空間，鮮豔的包袋顏色與白色縫線形成了對比。配有肩帶的托特包，為配飾增添了現代氣息，專為在旅途中生活和工作的人而設計。

The Man

The Eye / LOEWE / Nature man is drawn to nature with an intrepid outlookthat takes him to all corners of the earth。 He is fascinated by the whys， whatsand wheres that define a place and its people。 He cares about the quality ofwhat he buys and how he looks。

男士

穿著Eye/LOEWE/Nature系列的男士都會被大自然所吸引，無畏的前景驅使他去探尋世界的每個角落。他會著迷地去探索到底是哪些因素定義了一個地方和當地的人民。他會在乎購買產品的質量，也會在意自己的穿著打扮。

The Campaign

British actor Josh O’Connor travelled to the wilds of Cap de Creus —Spain’s untamed easternmost reaches — to test Eye/LOEWE/Nature in its naturalenvironment。 The campaign and new ‘Eye’ insignia were developed by M/M Paris。

廣告大片

英國男演員JoshO’Connor前往西班牙最東端的Capde Creus荒野，為了在自然環境中檢驗Eye/LOEWE/Nature系列。廣告大片和全新可辨識的眼睛標誌，都是由巴黎創意機構M/M（Paris）特別設計。

The collection hits stores in January。

該系列將於2019年1月陸續到店。